E-commerce, a step to success
What is the whole fuss about when everyone mentions they are owning their personal domains or 'dotcoms'? Some seek success by offering services through their 'dotcom' website and some may just find it 'cool' to own their own dot.com website.
Over the years, you would have probably heard of many dotcoms, from the ones that showed major success to the ones that are absolute failures in the era of World Wide Web (WWW). Many companies exploit the powers of business webs to maximise their profit margins through offering goods and services online - through their own dotcom - as commerce had evolved into a new era - electronic commerce (e-commerce).
Gaining Acceptance
Martin Cheah, managing director of Blooming Florist Sdn Bhd was one of the few adopters of the sudden outburst in e-commerce dated back in the early to mid-nineties with their online website blooming.com.my. In a recent interview with TheStar (2007), Cheah disclosed that he is well aware of the tight competition in e-commerce business as anyone can do it hence, he decided to target college students as his main consumers. College students posses packed schedules for their studies which lessens their time to visit the stores to purchase bouquets for their loved ones. Therefore, adopting e-commerce gives them the flexibility and convenience to get what they want in just a click away on the Net. Online shoppers enjoy the lack of commitment experience in online shopping as it increases their efficacy, minimises the effort of making a purchase and increases their sense of control compared to other purchasing situations (Wolfinbarger & Gilly 2007).
Nevertheless, presentation of the website is equally important as audience expects a clean looking and user-friendly website to enable them to browse in comfort (Berkner & Schwartz 2003) and satisfy their needs. This is where the use of proper segmentation and frames comes into play in order to distinct the different section according to their contents and purposes (Walsh 2006). For instance, Blooming.com.my incorporates different tabs and hyperlinks to direct users to their desired page, giving them the choice of pathway.
E-commerce is not difficult to begin with. As long as the website is able to carry their goods and promote the site well to attract traffic in accordance with the targeted audience, objective and contexts, anyone would be able to make their way up the ladder of success.
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References:
Berkner, K & Schwarts, EL 2003, Resolution-sensitive document image analysis for document repurposing, Ricoh Innovations, CA.
In-Tech 2007, 'Malaysian dotcoms: where are they now?', TheStar Online, viewed 1 October 2007, <http://star-techcentral.com/tech/story.asp?file=/2007/9/20/itfeature/18927703&sec=itfeature>
Over the years, you would have probably heard of many dotcoms, from the ones that showed major success to the ones that are absolute failures in the era of World Wide Web (WWW). Many companies exploit the powers of business webs to maximise their profit margins through offering goods and services online - through their own dotcom - as commerce had evolved into a new era - electronic commerce (e-commerce).
Gaining Acceptance
Martin Cheah, managing director of Blooming Florist Sdn Bhd was one of the few adopters of the sudden outburst in e-commerce dated back in the early to mid-nineties with their online website blooming.com.my. In a recent interview with TheStar (2007), Cheah disclosed that he is well aware of the tight competition in e-commerce business as anyone can do it hence, he decided to target college students as his main consumers. College students posses packed schedules for their studies which lessens their time to visit the stores to purchase bouquets for their loved ones. Therefore, adopting e-commerce gives them the flexibility and convenience to get what they want in just a click away on the Net. Online shoppers enjoy the lack of commitment experience in online shopping as it increases their efficacy, minimises the effort of making a purchase and increases their sense of control compared to other purchasing situations (Wolfinbarger & Gilly 2007).
Nevertheless, presentation of the website is equally important as audience expects a clean looking and user-friendly website to enable them to browse in comfort (Berkner & Schwartz 2003) and satisfy their needs. This is where the use of proper segmentation and frames comes into play in order to distinct the different section according to their contents and purposes (Walsh 2006). For instance, Blooming.com.my incorporates different tabs and hyperlinks to direct users to their desired page, giving them the choice of pathway.
E-commerce is not difficult to begin with. As long as the website is able to carry their goods and promote the site well to attract traffic in accordance with the targeted audience, objective and contexts, anyone would be able to make their way up the ladder of success.
_____________________________________________________________________________________
References:
Berkner, K & Schwarts, EL 2003, Resolution-sensitive document image analysis for document repurposing, Ricoh Innovations, CA.
In-Tech 2007, 'Malaysian dotcoms: where are they now?', TheStar Online, viewed 1 October 2007, <http://star-techcentral.com/tech/story.asp?file=/2007/9/20/itfeature/18927703&sec=itfeature>
Walsh, M 2006, “The ‘Textual shift’: examining the reading process with print, visual and multimodal texts”, Australian journal of language and literacy, Vol. 29, No. 1, pp. 24-37
posted by Jean @ 12:49 PM
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